HSIEH ・ HSI-YANG
iFree
No more devices, but your identities.
You are going to be free from any devices.
After reviewing the present consumer electronics and the technology in 2011 and referring the business model in the other industry, this idea was generated.
In order to accomplish this idea, the organisation needs all these segments.
You are going to be free from any devices.
To free users from consumer electronics such as computer, smartphone, tablet etc., this project migrate computing work which CPU function for from personal device to cloud. In other words, it is a design for eliminating entire local computing and leaving them all to cloud computing. Therefore, once the identity of the user is recognised, the user can have exactly the same working environment (or user interface) anywhere — on any other publics or private devices.
The concept is similar to banking account. Instead of carrying all cash / data around or storing the cash / data at personal devices, people have an account in bank / cloud and withdraw whenever they need it. Moreover, people manage all documents, rent software and use the software at cloud so people will no longer need to upgrade the software or to update system to fit the latest software all the time. Therefore, the life span of a device which has only input, output, or both function will be longer, and the waste of consumer electronics will be decreased.
Images above include the initial concept in 2011 and the strategies along it in 2014 including blueprint, expected customer segment, and business model.
More Images: iFree at Behance